How to get multi-agent systems accepted in industry?

With many researchers in the multi-agent system community, we share the opinion that too much of the quality and relevant research in the area of multiagent systems is under-represented in the development of complex distributed systems in practice today. In our experience, a Babylonic mismatch is a crucial factor in this fact – research on multi-agent systems profiles itself as an isolated community and as such may create artificial thresholds to convince mainstream software developers of its merits. We argue that integrating concepts and techniques from agent-based software engineering within mainstream software engineering provides opportunities to amplify industrial adoption of multi-agent systems. To ground this position, we discuss multi-agent system engineering from the perspective of the software engineering area we are most familiar with: software architecture.